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Water fed pole (WFP) window cleaning explained.

Why do you use a big brush to clean my windows?

Most of us see window cleaners from time to time as we go about our daily lives. Ladders, buckets and sponges at the ready, they've been part of the British way of life for many years. More recently, however, a new phenomenon has occurred, which has become commonly known as water fed pole (WFP) window cleaning, or pure water window cleaning.
Anyone seeing one of these "new breed" of window cleaners for the very first time, might be a little perplexed as to what is actually happening, and wonder how the windows can possibly become clean using such a method?